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Main Points of the Speech:
- In 90% of cases, innovations are combinations of what‘s already known.
- Products have to be invented three times.
- Getting
a grip on complexity.
- Innovating
business models successfully
Short Summary of the Speech:
Products have to be invented
three times: The first time as a real product or service, the second time as a strategic instrument, in order to create
new markets, and the third
time in the customer’s
mind.
Systematic and
integral thinking in business
models greatly increases the success rate of innovations.
Prof Gassmann demonstrates, how the difficult
art of successful innovation is done again
and again.
Biography:
Prof. Dr. Oliver Gassmann is professor for technology management at the
University of St. Gallen and director of the
Institute of Technology Management. He is the president of the HSG Research
Committee. He has published 12 books as author, co-author and editor, and
over 200 publications on management of innovation.
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